When you decide to attend a Networking event, make sure that it is a highly targeted group of people who could and would use your product or service. Here is a challenge: list every organization you belong to and ask yourself these 3 questions:
- What is the likelihood of meeting someone who could or would use my product or service?
- What is the likelihood of meeting someone at this event who knows other people who could or would use my product or service?
- If I give a presentation to this group, how many would be interested in what I have to say?
Make adjustments according to what you learned in your answers to these questions. Sometimes, I find that my clients are going to networking events out of habit and they have not thought about or tracked the results they are experiencing for a long time – sometimes years.
Please do not network for the sake of networking. Make sure that the events you attend are a good use of your time, every time!
In my marketing consulting practice I have found that many business people don’t analyze the networking event participants. Great advice!